So, who's off to see
Harry Potter and the Half Blood Prince over the next few days? I suspect some of you will see it on opening night? Keep an eye out on the
advertising - how has it been sold? What
merchandise can you buy? How is the cinema enticing you to see the film? What has been going on on the
radio today - Radio 1 for instance had "Harry Potter Day"!!! What are the films which are advertised in the
trailers before the film? Why those films?
Then , whilst you're watching - how is the pace maintained? How true is the film to the book? Does the film live up to the hype? Why? Think about why the HP films maintain their popularity, and how much that has to do with advertising and marketing (distribution) rather than the film's actual merit as a media text.
Chat away!!